Providing market intelligence for more than 35 years

In The News

41% of Consumers Stress over Smartphone Mobile Health Security

Mobile health security remains a top concern not only among hospitals, clinics, and other medical facilities but also among the everyday consumer. For example, people who utilize fitness tracking devices, mHealth apps on smartphones, or other connected medical devices could potentially be at risk of privacy and security data breaches.

As such, hospitals, wearable device vendors, and other healthcare systems will need to incorporate strong mobile health security protocols across the board. Collected information from the market research company Parks Associates shows that 23 percent of households are concerned about the mobile health security of connected devices and remote fitness tracking tools.

Mobile Device Security
Additionally, 41 percent of polled homes stated their worry over the privacy and security risks of smartphones, which is a main tool for accessing and using mobile health applications. This further shows the importance of boosting mobile health security in the fitness and wellness space.

“The connected health industries, device manufacturers, and app developers not only need to ensure they have strong security measures in place but also that consumers are aware of the steps they are taking to protect their data,” Harry Wang, Director of Health and Mobile Product at Parks Associates, said in the news release.

“Already 35 percent of consumers worry their personal health information will not remain confidential if online, and with high-profile data hacks making big headlines, consumers are expecting companies to take strong security measures to protect them.”

From the article "41% of Consumers Stress over Smartphone Mobile Health Security" by Vera Gruessner.

Previously In The News

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...