Providing market intelligence for more than 35 years

In The News

41% of Consumers Stress over Smartphone Mobile Health Security

Mobile health security remains a top concern not only among hospitals, clinics, and other medical facilities but also among the everyday consumer. For example, people who utilize fitness tracking devices, mHealth apps on smartphones, or other connected medical devices could potentially be at risk of privacy and security data breaches.

As such, hospitals, wearable device vendors, and other healthcare systems will need to incorporate strong mobile health security protocols across the board. Collected information from the market research company Parks Associates shows that 23 percent of households are concerned about the mobile health security of connected devices and remote fitness tracking tools.

Mobile Device Security
Additionally, 41 percent of polled homes stated their worry over the privacy and security risks of smartphones, which is a main tool for accessing and using mobile health applications. This further shows the importance of boosting mobile health security in the fitness and wellness space.

“The connected health industries, device manufacturers, and app developers not only need to ensure they have strong security measures in place but also that consumers are aware of the steps they are taking to protect their data,” Harry Wang, Director of Health and Mobile Product at Parks Associates, said in the news release.

“Already 35 percent of consumers worry their personal health information will not remain confidential if online, and with high-profile data hacks making big headlines, consumers are expecting companies to take strong security measures to protect them.”

From the article "41% of Consumers Stress over Smartphone Mobile Health Security" by Vera Gruessner.

Previously In The News

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...