In The News

40% Of US Pay-TV Consumers Use TVE

March 24, 2016

TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.

Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household,” said Glenn Hower, research analyst, Parks Associates.

From the article "40% Of US Pay-TV Consumers Use TVE" by www.broadbandtvnews.com

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About Parks Associates

40% Of US Pay-TV Consumers Use TVE

Previously In The News

What To Watch For At The Newfronts: Day Three

Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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