Providing Market Intelligence for 40 Years

In The News

4 ways digital platforms are reshaping entertainment access in 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.

From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"

Previously In The News

Top 5 Tech Trends for 2022: Energy Management Potential Comes into Focus

Smart home industry research firm Parks Associates recently outlined the increasing consumer interest in energy in its “Home Energy Management: Driving Consumer Engagement and New Revenue” whitepaper....

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...