According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.
From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"
“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for resear...
“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...
Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% mo...
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
