Providing market intelligence for more than 35 years

In The News

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar "Next-Gen CE: Reinventing Consumer Experience with IoT Data," cohosted with Copilot.

The webinar, on Wednesday, August 5, 11 AM CT, addresses adoption of connected products, the multiple levels of an IoT strategy for CE companies, the challenges in the transition to a connected platform, and strategies to capture the lifetime value of customer.

"Consumers are increasingly looking for connected products when looking at retail and virtual shelves, and with more manufacturers introducing affordable devices with advanced connectivity features, many companies are in a race to develop and deploy an integrated connected experience to their customers," said Kristen Hanich, Senior Analyst, Parks Associates. "Our research shows one in three CE device owners have experienced at least one technical issue with their devices, so product manufacturers can compete on the experience they deliver to their customers."

"Brands who are quick to embrace IoT data to optimize their customers' ownership experience will lead the next generation of consumer products," said Frank Zvi, Co-CEO, Copilot.

The webinar features the following topics:

-New strategies and tools to expand the CE business model from a single transaction to embrace the lifetime value of the customer
-Consumer interest in new revenue opportunities, including subscriptions, ecosystem sales, and brand loyalty
-Key CE marketplace trends and the factors for success or failure in the transition to connected devices
-Strategies for using user-generated data to drive customer engagement, improve product strategy, and lower returns

From the article "36% of CE and Smart Home Product Returns Due to Setup, Installation Problems".

Previously In The News

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

Here's The Top Ten Most Popular Streaming Services This Year

"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...