Parks Associates has published OTT research showing nearly 35 per cent of US broadband households watch user-generated content (UGC) online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month. Three-quarters of US broadband households access this content at least once per month.
The research comes from one of three recently released research deliverables by Parks Associates that examine consumer demand for personalised services, entertainment and app strategies, and the impact of OTT and user-generated content on video production and distribution.
From the article "35% US broadband homes regularly watch UGC" by www.advanced-television.com
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
