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33% of US households with broadband adopt mHealth devices

Consumers are embracing digital health and wellness devices, according to a new survey from Parks Associates. Adoption is steadily increasing within U.S. broadband households, the survey found, jumping from 26 percent in 2014 to 33 percent this year.

Fitness band maker Fitbit holds more than 50 percent market share and will likely continue to gain deeper customer roots due to the acquisition of FitSar earlier this year, the survey found.

The data shows that, when it comes to healthcare tools, consumers are becoming more savvy buyers, Harry Wang, director of mobile and health products research at Parks, told FierceMobileHealthcare in an exclusive interview.

From the article "33% of US households with broadband adopt mHealth devices" by Judy Mottl.

Previously In The News

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

Will Apple TV kill the cable box? Not so fast

To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...

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