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33% Of UK Broadband Homes Subscribe To OTT Video - Study

One third (33%) of UK broadband homes were subscribed to an OTT video service as of Q3 2015, according to the 'Connected Consumer in Europe' research report from Parks Associates. It also showed that just 15 percent of UK homes with pay-TV subscribe to premium movie channels.

From the article "33% Of UK Broadband Homes Subscribe To OTT Video - Study" by telecompaper.com.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

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