Providing Market Intelligence for 40 Years

In The News

33% Of UK Broadband Homes Also Subscribe To OTT, Hulu And Sony Sign Streaming Deal, And Is It Too Soon To Talk 8k? : January 12th 2016

“Overall OTT video usage in the UK favours broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the UK include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 — all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20 per cent of UK broadband households have recently used a Netflix service, despite the free OTT catch-up options.”

From the article "33% Of UK Broadband Homes Also Subscribe To OTT, Hulu And Sony Sign Streaming Deal, And Is It Too Soon To Talk 8k? : January 12th 2016" by DTG Staff.

Previously In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...