Providing market intelligence for more than 35 years

In The News

33% Of UK Broadband Homes Also Subscribe To OTT, Hulu And Sony Sign Streaming Deal, And Is It Too Soon To Talk 8k? : January 12th 2016

“Overall OTT video usage in the UK favours broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the UK include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 — all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20 per cent of UK broadband households have recently used a Netflix service, despite the free OTT catch-up options.”

From the article "33% Of UK Broadband Homes Also Subscribe To OTT, Hulu And Sony Sign Streaming Deal, And Is It Too Soon To Talk 8k? : January 12th 2016" by DTG Staff.

Previously In The News

Why Open Wins Over Proprietary In The Smart Home

There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...