Providing market intelligence for more than 35 years

In The News

30% of US homes like to use single remote

Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy management use case for the smart home highly appealing and 60% of security system owners find the ability to control their security systems using voice appealing.

From the article "30% of US homes like to use single remote" by Robert Briel.

Previously In The News

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...