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3 Upgrades to See on the Next Apple TV

We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the last refresh appeared in 2013. Apple fans need not worry, though. It sounds like that overhaul will finally arrive in about two weeks, in the form of a fresher look, a new operating system, and some enhanced features.

The timing—linked to the Sept. 9 press event for the new iPhone 6—couldn't be better. A survey released last week by market research firm Parks Associates has revealed that, based on 2014 sales, Apple has slipped to number four in the streaming media player market, trailing not only Roku and Chromecast, but also Amazon Fire TV.

From the article "3 Upgrades to See on the Next Apple TV" by James K. Willcox.

Previously In The News

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Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

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More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

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