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3 Upgrades to See on the Next Apple TV

We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the last refresh appeared in 2013. Apple fans need not worry, though. It sounds like that overhaul will finally arrive in about two weeks, in the form of a fresher look, a new operating system, and some enhanced features.

The timing—linked to the Sept. 9 press event for the new iPhone 6—couldn't be better. A survey released last week by market research firm Parks Associates has revealed that, based on 2014 sales, Apple has slipped to number four in the streaming media player market, trailing not only Roku and Chromecast, but also Amazon Fire TV.

From the article "3 Upgrades to See on the Next Apple TV."

Previously In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

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