Providing market intelligence for more than 35 years

In The News

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC.

Brett Sappington, the director of research at Parks Associates, a Dallas-based market research and consulting firm, told Tech Insider that the primary reason prices keep going up is that the prices companies like Comcast and DirecTV have to pay the networks for content keep going up.

“The cable networks and broadcasters ask for more money, and that really puts a crunch on the pay TV providers,” Sappington said. “At the same time, costs have increased for cable networks and broadcasters to create the content.”

From the article "3 reasons why your cable bill keeps going up" by TIM STENOVEC.

Previously In The News

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...

Industry Voices: WISP industry 'hot as ever'

Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive