Providing market intelligence for more than 35 years

In The News

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC.

Brett Sappington, the director of research at Parks Associates, a Dallas-based market research and consulting firm, told Tech Insider that the primary reason prices keep going up is that the prices companies like Comcast and DirecTV have to pay the networks for content keep going up.

“The cable networks and broadcasters ask for more money, and that really puts a crunch on the pay TV providers,” Sappington said. “At the same time, costs have increased for cable networks and broadcasters to create the content.”

From the article "3 reasons why your cable bill keeps going up" by TIM STENOVEC.

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...