Providing Market Intelligence for 40 Years

In The News

27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five years ago.

“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related home solutions,” says Elizabeth Parks, president, Parks Associates.

“Smart home and security device adoption is also rising in broadband households, and consumers are embracing standalone devices and DIY home security solutions. Smart home security devices like networked cameras and smart doorbells have grown to over 10% adoption across all broadband households as of 2021.”

New installation and monitoring offerings have expanded options for consumers. Parks Associates says smart home devices and DIY security systems have disrupted the notion that professional monitoring is “needed” to provide adequate safety and security. While home security systems make consumers feel most secure, almost half of all broadband households surveyed find smart home security devices make them feel “safe enough.”

“Security providers across the spectrum have an opportunity to attract customers and drive revenues by offering the consumer choice in installation, monitoring, support, system configuration, smart device attachment, contract length, and the ability to append additional network-related services to meet their personalized household needs,” Parks says.

From the article "27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago."

Previously In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...

4 ways to rethink home for a new generation

Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive