Providing Market Intelligence for 40 Years

In The News

27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five years ago.

“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related home solutions,” says Elizabeth Parks, president, Parks Associates.

“Smart home and security device adoption is also rising in broadband households, and consumers are embracing standalone devices and DIY home security solutions. Smart home security devices like networked cameras and smart doorbells have grown to over 10% adoption across all broadband households as of 2021.”

New installation and monitoring offerings have expanded options for consumers. Parks Associates says smart home devices and DIY security systems have disrupted the notion that professional monitoring is “needed” to provide adequate safety and security. While home security systems make consumers feel most secure, almost half of all broadband households surveyed find smart home security devices make them feel “safe enough.”

“Security providers across the spectrum have an opportunity to attract customers and drive revenues by offering the consumer choice in installation, monitoring, support, system configuration, smart device attachment, contract length, and the ability to append additional network-related services to meet their personalized household needs,” Parks says.

From the article "27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago."

Previously In The News

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Is Amazon Spending Too Much to Grow Prime Memberships?

Amazon's content expense increased by $2 billion through the first nine months of 2022, up over 20% year over year. Keep in mind that only includes a portion of The Lord of the Rings: The Rings of Pow...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive