Providing market intelligence for more than 35 years

In The News

26% US Broadband Homes Own A Smart Home Device

Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015.

“In the last two years, smart home device ownership has more than doubled, and we estimate companies will sell almost 55 million smart home devices in 2020,” said Stuart Sikes, President, Parks Associates. “With adoption now over one-fourth of all US broadband households, smart home companies are focused on expanding their product footprint, offering new value propositions to consumers, and creating new opportunities to monetise their IoT platforms. We appreciate the support from our speakers and event sponsors and look forward to a successful CONNECTIONS Summit as we examine new strategies to cross the chasm for the smart home.”

From the article "26% US Broadband Homes Own A Smart Home Device" by www.advanced-television.com

Previously In The News

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...