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23% Of Millennials Are OTT-Only Broadband Households

July 05, 2016

pay TV

OTT

millennials

streaming

entertainment

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households.

According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%.

From the article "23% Of Millennials Are OTT-Only Broadband Households" by Monica Heck.

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23% Of Millennials Are OTT-Only Broadband Households

Previously In The News

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Stream TV or Pay for Cable: Which Is the Better Choice?

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Best Practices for Easing Security Concerns Around Smart HVAC

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