Providing market intelligence for more than 35 years

In The News

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle.

New Parks Associates research released at CES® 2025 shows that 22% of US households now receive their internet and mobile services as part of a bundle. This finding highlights a growing trend towards broadband expansion through the bundle of wired and wireless access. This firm is hosting CONNECTIONS™ Summit at CES today, January 7, sponsored by Schneider Electric, Alarm.com, Schlage, Shelly Group, Ubiety Technologies, SmartRent, ADT, Calix, Kwikset, Silicon Labs, ADT Multifamily, eufy, and Johnson Controls.

From the article, "22% of US households get bundled Internet, mobile services"

Previously In The News

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...