Providing Market Intelligence for 40 Years

In The News

22% Plan To Get A Smart Speaker This Year

New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017.

Interest in the category is growing along the introduction of new devices and the expansion of others, such as the increasing number of models of Amazon Echo and Google Home devices.

"It's still early days for the voice-first market, but rapid early adoption of products like smart speakers with personal assistants, at 12% of U.S broadband households by year-end 2016, demonstrates the need and demand for a natural and easy-to-use interface," stated Dina Abdelrazik, research analyst, Parks Associates. "Natural language processing for voice technologies happen in the cloud, so real-time updates can be made quickly once consumer realities unfold. Multiple channels, from custom to direct-to-consumer retail, will focus on expanding the voice-enabled UX in 2018."

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive