Providing market intelligence for more than 35 years

In The News

22% Plan To Get A Smart Speaker This Year

New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017.

Interest in the category is growing along the introduction of new devices and the expansion of others, such as the increasing number of models of Amazon Echo and Google Home devices.

"It's still early days for the voice-first market, but rapid early adoption of products like smart speakers with personal assistants, at 12% of U.S broadband households by year-end 2016, demonstrates the need and demand for a natural and easy-to-use interface," stated Dina Abdelrazik, research analyst, Parks Associates. "Natural language processing for voice technologies happen in the cloud, so real-time updates can be made quickly once consumer realities unfold. Multiple channels, from custom to direct-to-consumer retail, will focus on expanding the voice-enabled UX in 2018."

Previously In The News

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...