Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey.
From the article "2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year" by Eric Spitznagel.
Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...
Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. C...
Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...
Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at le...
