Providing market intelligence for more than 35 years

In The News

2016: The Year of ____?

A Parks Associates-run Connections Summit panel about converged video services here at CES took a stab at what 2016 will be the Year Of with respect to video, and with the understanding that 2015 was the Year of OTT.

As you might imagine, the answers ran pretty closely to the core businesses of the panelists.

From the article "2016: The Year of ____?" by Jeff Baumgartner.

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...