Providing Market Intelligence for 40 Years

In The News

2016: The Year of ____?

A Parks Associates-run Connections Summit panel about converged video services here at CES took a stab at what 2016 will be the Year Of with respect to video, and with the understanding that 2015 was the Year of OTT.

As you might imagine, the answers ran pretty closely to the core businesses of the panelists.

From the article "2016: The Year of ____?" by Jeff Baumgartner.

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix

Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Roku Stock: After Soaring 330% in 2019, Is It a Buy, Sell, or Hold?

Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...