Providing market intelligence for more than 35 years

In The News

20% of US pay-TV subscribers dissatisfied

20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013.

Parks Associates’s new report TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

“High satisfaction with pay TV has dropped across all providers,” said Brett Sappington, senior director of research, Parks Associates.

From the article "20% of US pay-TV subscribers dissatisfied."

Previously In The News

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...