Providing market intelligence for more than 35 years

In The News

2.5 mln EU households to have smart home controllers by 2019

A total of 2.5 million Western European households will have a smart home controller by 2019, according to a research by Parks Associates. Smart home systems will need the flexibility to deliver multiple value propositions within the household, researchers said. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features, according to researchers.

The key challenges in the smart home market include low consumer awareness and lack of a concise value proposition, researchers noted. The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home products must be able to integrate multiple features, the same research said.

Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London. 

From the article "2.5 mln EU households to have smart home controllers by 2019" by telecompaper.com

Previously In The News

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the rece...

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...

Wearable Tech: Safer Workplaces of the Future

According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of American households own and use wearable devices. These devices align more with fitness wearables as...

New white paper reveals huge opportunities for integrators

Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...