Providing market intelligence for more than 35 years

In The News

2.3m US Broadband Homes Own VR Headset

Parks Associates has released consumer research showing that 2 per cent of US broadband households, or 2.3 million households, own a virtual reality (VR) headset.

From the article "2.3m US Broadband Homes Own VR Headset" by www.advanced-television.com

Previously In The News

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

iPhone Remains Top Choice of US Smartphone Owners: Report

Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...