Sixteen per cent of Spanish pay-TV households subscribed to their service for the first time in 2015, according to research from Parks Associates.
The research project, titled Connected Consumer in Europe, revealed that Spanish consumers are more likely than other western European markets either to have never had pay-TV or to have cancelled pay TV in favour of online video sources.
From the article "16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015" by James Groves.
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