Sixteen per cent of Spanish pay-TV households subscribed to their service for the first time in 2015, according to research from Parks Associates.
The research project, titled Connected Consumer in Europe, revealed that Spanish consumers are more likely than other western European markets either to have never had pay-TV or to have cancelled pay TV in favour of online video sources.
From the article "16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015" by James Groves.
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...
But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...
Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...
