In The News

16% US Households Take OTT Sports

May 04, 2016

Advanced Television

According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6 per cent of U.S. broadband households having a subscription compared to 4 per cent for the WWE Network and MLB.TV.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” said Glenn Hower, Research Analyst, Parks Associates. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”

From the article "16% US Households Take OTT Sports" by www.advanced-television.com

Previously In The News

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

‹
1
2
...
325
326
327
328
329
330
331
...
776
777
›