16% of US broadband households have a sports OTT video service subscription, according to Parks Associates.
Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6% of U.S. broadband households having a subscription compared to 4% for the WWE Network and MLB.TV.
“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” said Glenn Hower, research analyst, Parks Associates.
From the article "16% Of US Homes Have OTT Sports Service" by www.broadbandtvnews.com
The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customer...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...
