In The News

16% Of US Homes Have OTT Sports Service

May 05, 2016

16% of US broadband households have a sports OTT video service subscription, according to Parks Associates.

Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6% of U.S. broadband households having a subscription compared to 4% for the WWE Network and MLB.TV.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” said Glenn Hower, research analyst, Parks Associates.

From the article "16% Of US Homes Have OTT Sports Service" by www.broadbandtvnews.com

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16% Of US Homes Have OTT Sports Service

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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