Providing market intelligence for more than 35 years

In The News

15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers

A recent Parks Research study found that, of U.S. broadband households, 18 percent plan to buy earbuds over the next 12 months, 16 percent plan to buy headphones, and 15 percent plan to buy wireless speakers. "The smartphone has evolved into the primary interface for the connected home," says Parks Research, and it is driving interest in the wireless and "connected audio" categories. The company's 360 View: Mobility and App Economy report states that more than one third of U.S. broadband households use their smartphones to stream music to a speaker or stereo system. Not surprisingly, this practice is most popular amongst consumers ages 25 through 34. 

From the article "15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers" by HomeTheaterReview.com

Previously In The News

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Sling TV, Showtime, And CBS All Access Are Gaining On Netflix

There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is H...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...