Providing market intelligence for more than 35 years

In The News

130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.

Partnering, Aggregation, and Bundling in Video Services explores the evolving dynamics of partnerships, aggregation, and bundling that are developing in the industry. It also examines the evolution of entertainment brands and profiles the leading online aggregation platforms available to video services today.

From the article "130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates."

Previously In The News

3 New Smart Home Devices Controlled by Google Assistant

Google Assistant, along with other voice-control platforms like Amazon Alexa and Apple Siri, is gaining steam as a smart home control solution. According to a study by Parks Associates, consumer adopt...

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...

Who's Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive