Providing Market Intelligence for 40 Years

In The News

11% of Netflix users are using somebody else's account

Are you watching Netflix using somebody else's account login? You're not alone, according to new research from the US, which suggests more than one in ten of the video streaming service's users are on borrowed accounts.

The Parks Associates study found that Netflix had more shared account users than any other video streaming site. Eleven per cent of Netflix users are using an account paid for by someone else, compared to 10% of Hulu Plus users and 5% of Amazon Prime Instant Video users.

The research suggests there could be a large number of students borrowing mum and dad's credentials. "Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT [over the top] service use a subscription paid by someone outside of their household," Parks' research paper states.  

From the article "11% of Netflix users are using somebody else's account" by Barry Collins.

Previously In The News

Tesla risks drivers being over-reliant on autonomous car tech, report warns

A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive