Providing Market Intelligence for 40 Years

In The News

11% of Netflix users are using somebody else's account

Are you watching Netflix using somebody else's account login? You're not alone, according to new research from the US, which suggests more than one in ten of the video streaming service's users are on borrowed accounts.

The Parks Associates study found that Netflix had more shared account users than any other video streaming site. Eleven per cent of Netflix users are using an account paid for by someone else, compared to 10% of Hulu Plus users and 5% of Amazon Prime Instant Video users.

The research suggests there could be a large number of students borrowing mum and dad's credentials. "Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT [over the top] service use a subscription paid by someone outside of their household," Parks' research paper states.  

From the article "11% of Netflix users are using somebody else's account" by Barry Collins.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive