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10% of Spanish broadband households own a smartwatch

The latest research from Parks Associates claims that 10% of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France. “Form factors such as the smartwatch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases,” said Stuart Sikes, president at Parks Associates.

From the article "10% of Spanish broadband households own a smartwatch" by Stuart Wilson.

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

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