Providing Market Intelligence for 40 Years

In The News

10% of Spanish broadband households own a smartwatch

The latest research from Parks Associates claims that 10% of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France. “Form factors such as the smartwatch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases,” said Stuart Sikes, president at Parks Associates.

From the article "10% of Spanish broadband households own a smartwatch" by Stuart Wilson.

Previously In The News

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...