Providing market intelligence for more than 35 years

In The News

1-gig Internet coming to Boston area

Meantime, Google acquired Webpass, a San Francisco company that uses wireless technology instead of cables to deliver high-speed Internet services to businesses and apartment buildings.

Brett Sappington, senior director of research at Parks Associates in Dallas, said RCN’s new service could speed the rollout of competing offerings from Boston’s other broadband providers, Comcast Corp. and Verizon Communications Inc.

“Where we see it emerging in markets we’ll often see competitors follow, because that’s a portion of their business they can’t afford to give up,” said Sappington. “The profit margins are so high.”

Verizon Communications offers speeds as high as 750 megabits for $150 per month.

From the article "1-gig Internet coming to Boston area" by Hiawatha Bray.

Previously In The News

Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney

Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...