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#UnlockTheBox Claims Consumer Benefits, But A Costly Exchange In The End

As The Times points out, the growing number of options and varying prices for streaming content can be overwhelming and make comparison shopping difficult. However, ”consumers, by and large, are delighted by the opportunity to get more control,” said director of research of Parks Associates. “But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available.”

From the article "#UnlockTheBox Claims Consumer Benefits, But A Costly Exchange In The End" by politic365.com

Previously In The News

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Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

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