As The Times points out, the growing number of options and varying prices for streaming content can be overwhelming and make comparison shopping difficult. However, ”consumers, by and large, are delighted by the opportunity to get more control,” said director of research of Parks Associates. “But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available.”
From the article "#UnlockTheBox Claims Consumer Benefits, But A Costly Exchange In The End" by politic365.com
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming yea...
But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...
“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...
