When it comes to market share, no other streaming platforms are close to Roku and Fire TV. Roku has the lead right now: 37% of streamers opt for Roku devices, compared to 28% for Fire TV. Other streaming devices and platforms are comparatively weak players: Alphabet's (NASDAQ:GOOGL) (NASDAQ:GOOG) Chromecast, for instance, has just half as large a market share as Fire TV and has been losing ground, per Parks Associates' 2018 findings.
From the article "'Tis the Season for a Roku–Amazon Showdown" by Stephen Lovely.
Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...
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“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...
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