Providing market intelligence for more than 35 years

In The News

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view using a single interface.

“From a consumer standpoint it’s a slam dunk,” Parks Associates research director Steve Nason told Yahoo Finance. “Because of the plethora of services out there people have tons of choice, but with that comes tons of confusion, tons of tension, tons of time wasted trying to find the kind of content they want to watch.”

From the article "'Streaming fatigue' got you down? The 'great re-bundling' could be the answer" by Daniel Howley.

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive