And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view using a single interface.
“From a consumer standpoint it’s a slam dunk,” Parks Associates research director Steve Nason told Yahoo Finance. “Because of the plethora of services out there people have tons of choice, but with that comes tons of confusion, tons of tension, tons of time wasted trying to find the kind of content they want to watch.”
From the article "'Streaming fatigue' got you down? The 'great re-bundling' could be the answer" by Daniel Howley.
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...
As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
