Providing market intelligence for more than 35 years

In The News

Security Practices For Smart Homes

As devices in the home connect to the Internet, they make our homes vulnerable to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it’s time for developers to make protecting customer data a top priority.

From the article "Security Practices For Smart Homes" by Bill Curtis and Robert Cragie.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...