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'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

Research: More Than Half of US Broadband Households Unfamiliar With 5G

In a crowded market, smaller streaming services must stand out — or perish

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

Google developing next-gen Chromecast streamer

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