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'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

Password sharing denies streaming services $9 billion in fees

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