In The News

'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

NAB Puts The Future Focus On OTT In Vegas

Smart home devices are 'valuable' to 75% of those who use them

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